Thanks to Guillermo Pascual for recommending it in the Aprendices community.
Some talk highlights:
Refuse solutions to unknown problems:
understand what the real problem is and solve that.
Refuse suggestions to use a particular technology:
you know IT better than they do (if not, why have they hired you?).
Don't rush into solving the first problem they give you:
keep asking "why" (or "how would this be useful") until you get to the money.
Know your stakeholders:
who is going to use this and why?
Don't start with stories!:
Start with a very high level example of how people will use the system.
Great products come from understanding the real problem and whose problem it is.
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